CASE STUDY — 2023
Yettel
Creating a consistent digital experience across Yettel’s websites in Serbia, Hungary and Bulgaria.
- Year
- 2023
- Timeframe
- 8 months
- Category
- UX/UI Design, Design System
- Tools
- User interviews, Usability studies, Figma, Miro
↳ The problem
“The three Yettel websites had evolved across different markets, creating inconsistencies in their visual language, components and user experiences. The challenge was to create a more cohesive experience while still allowing each market to accommodate its own content, requirements and users.”
Overview
Yettel is a telecommunications company, formerly known as Telenor, operating across Serbia, Hungary and Bulgaria. The goal of the project was to improve the usability of all three websites while creating a consistent visual and digital experience across markets.
I joined the project after the initial research phase, working from insights gathered by the internal team. I translated these findings into UX and UI solutions, collaborating closely with the client through prototyping and user testing to validate and refine the experience across the three markets.
Solution
Using the existing research as a foundation, I redesigned key experiences and developed a more consistent visual language across the three websites. I created and refined reusable UI patterns and components, then worked with the client on prototypes and user testing to validate the solutions.
The resulting design system provided a stronger shared foundation while giving each market the flexibility to adapt the experience to its specific needs.
