CASE STUDY — 2022
Fangage
Modernising Fangage into a unified creator platform, helping artists build communities, connect with fans, and monetise content.
- Year
- 2022
- Timeframe
- 1 year
- Category
- UX/UI Design, Product Design, Design System
- Tools
- User interviews, Usability studies, Heat maps, Figma, Miro
↳ The problem
“Fangage was still a relatively new product when I joined, with usability issues emerging as the platform and its feature set grew. The acquisition by Triller introduced additional features and products that needed to be integrated, creating a challenge around consistency, discoverability and usability. We needed to understand where users were struggling while creating a flexible foundation that could support the product's evolving direction.”
Overview
Fangage was an emerging platform helping artists and creators build communities, engage with fans, and monetise their content. I worked across the product experience to identify usability issues, modernise the interface, and evolve the design system as the platform expanded following its acquisition by Triller.
As new features and products were introduced from across the Triller ecosystem, I worked closely with the Product Owner, developers and stakeholders to integrate them into Fangage while maintaining a cohesive experience and a clear visual identity.
Solution
I combined user research, usability testing, navigation analysis and ongoing user feedback to identify and prioritise improvements. I redesigned key areas of the platform and developed a more modern, scalable design system, while integrating new capabilities such as AI-powered messaging and features from Triller's other products.
I also refreshed Fangage's brand guidelines, working with stakeholders across Fangage and Triller to establish a visual language that could support the platform's new direction.